Matthew Wilkinson, CEO at Magine Pro - Magine Pro https://www.maginepro.com Your Brand. Your Content. Your OTT Business. Wed, 05 Jun 2024 09:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://www.maginepro.com/wp-content/uploads/2018/01/cropped-favicon_maginepro_512x512-32x32.png Matthew Wilkinson, CEO at Magine Pro - Magine Pro https://www.maginepro.com 32 32 Enhancing SaaS Retention: Dunning Strategies to Minimise Passive Churn https://www.maginepro.com/enhancing-saas-retention-dunning-strategies-to-minimise-passive-churn/ Wed, 05 Jun 2024 09:54:32 +0000 https://www.maginepro.com/?p=10130 In the video streaming subscription business, retaining customers is as crucial as acquiring new ones. Passive churn, often caused by failed payment methods, can silently erode your customer base. Addressing…

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]]> Why OTT services are switching technology platforms: The key trends driving change https://www.maginepro.com/why-ott-services-are-switching-technology-platforms-the-key-trends-driving-change/ Thu, 23 May 2024 11:56:24 +0000 https://www.maginepro.com/?p=10058 If you’ve been operating your OTT service for a while now, but you’re struggling to take it to the next level, you’re not alone! Magine Pro’s CEO Matthew Wilkinson looks…

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]]> The Rise of LLMs and AGI in a Dynamic Tech Landscape https://www.maginepro.com/the-rise-of-llms-and-agi-in-a-dynamic-tech-landscape/ Thu, 21 Dec 2023 09:19:14 +0000 https://www.maginepro.com/?p=9608 In recent years, technology hype cycles, notably Blockchains/Crypto and the Metaverse, have captured attention, spurred by a macro environment amplifying their visibility.  A persistent question remains: What real-world problems do…

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]]> Enhancing Decision Experience (DX): A Path to Resolving Video Consumption’s Paradox https://www.maginepro.com/enhancing-decision-experience-dx-a-path-to-resolving-video-consumptions-paradox/ Thu, 14 Sep 2023 09:38:52 +0000 https://www.maginepro.com/?p=8538 In the ever-changing media landscape, the multitude of streaming options presents a complex challenge: the more choices we have, the harder it is to decide. The ‘Paradox of Choice’ highlights…

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]]> CTV: How Connected TV can drive engagement & lifetime value for OTT https://www.maginepro.com/ctv-how-connected-tv-drive-engagement-lifetime-value-for-ott/ Fri, 25 Mar 2022 14:11:32 +0000 https://www.maginepro.com/?p=7096 CTV (connected TV) has the capability to change viewer behaviour, drive engagement and increase lifetime value for OTT operators. In this blog, we explore how. Online video streaming services have…

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]]> Seasons Greetings from our CEO, Matthew Wilkinson https://www.maginepro.com/seasons-greetings-from-our-ceo-matthew-wilkinson/ Sun, 13 Dec 2020 10:50:47 +0000 https://www.maginepro.com/?p=5553 A year ago, we were all hoping that the new decade would bring us new opportunities and challenges. Still, none of us could have foreseen how extreme & personal those…

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