White Paper | Why the Smart TV experience is essential for OTT

Smart TV or Connected TV technology is changing how subscribers of online streaming services experience entertainment. Viewers are no longer confined to smaller mobile screens or need to necessarily invest in secondary devices such as set-top boxes or game consoles to watch and share content on the big screen at home. This makes having a presence on Smart TV platforms increasingly attractive for OTT operators.

The challenge lies in developing apps for Smart TVs, which require a specialised understanding of the technology and its various ecosystems. This can be a complex and daunting prospect for OTT service providers who may lack the expertise or resources to do so. That’s where Magine Pro steps in – we provide comprehensive solutions for TV apps, both native to Smart TVs and those that require secondary devices, that simplify the process for our partners.

In our latest white paper, ‘Go big or stay small? Why the Smart TV experience is essential for online streaming services’ we explore why Magine Pro is best positioned to help OTT operators capitalise on the big-screen experience, enabling them to reach more viewers and grow their OTT business. In addition, we discuss why offering native Smart TV apps is essential for online streaming services. We also dive into the complexities of building TV apps, including how we at Magine Pro can enable big screens for our partners and their end users. And share insights from one of our partners, Passionflix founder Tosca Musk, on the realities of running a specialist streaming service on multiple devices, including the big screen.

Download the Smart TV-focused white paper now and discover the following:

  • The rise in big-screen streaming and why Smart TV is essential for online streaming services.
  • How TV apps are developed to deliver an optimal end-user experience.
  • Case study that explores QR Codes and the Smart TV experience.
  • Q&A with Passionflix founder Tosca Musk

      And much more…

Download the white paper: Go big or stay small? Why the Smart TV experience is essential for online streaming services here.

Find out more about Magine Pro’s extensive library of technical resources and experienced team that enable our partners to deliver seamless streaming experiences on all devices, including the big screen, here. You can also head over to our experience page to learn more about our partners. 

Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.

Magine Pro powers FlixOlé’s OTT partnership with Telefonica’s Movistar Plus+

 

Press release

Stockholm, December 14, 2022

Magine Pro powers FlixOlé’s OTT partnership with
Telefonica’s Movistar Plus+

FlixOlé, a major Spanish streaming service recently announced an expansion to their direct to consumer offering in partnership with Telefonica’s pay TV Movistar Plus+. Magine Pro in collaboration with FlixOlé and Telefonica, developed a custom set-top-box application for use on Movistar’s 4 Million Households.

Magine Pro has been the technology partner to Spanish movie streamer FlixOlé since its inception in 2018, delivering the end to end OTT platform & applications. Since the launch, the technical operation has involved other distribution and integration with partners such as CaixaBank, El Corte Inglés, Orange and Amazon Prime. This new integration with Movistar+ is by far the most advanced.

In addition to the FlixOlé set-top-box application, the integration also involves metadata integration, providing a unified search experience through the Movistar Plus+ platforms, and direct billing through the Movistar Plus+ Service, allowing Movistar Plus+ users to pay for the FlixOlé service through their Movistar Account.

“The main objective of the Magine Pro OTT platform is to be able to scale our partners’ services into successful growth. FlixOlé is a great example of this”, says Matthew Wilkinson, CEO of Magine. “The service has been very successful growing organically, taking the service step by step with additional distribution partners. The Movistar Plus+ integration is also an important step for us as a SaaS OTT platform, being able to take our partners into the most advanced integrations when they grow.”

“Magine Pro has been our close partner since we started our service and cooperation has made it easier for us to focus on content, marketing and distribution” says Sophie de Mac Mahon, CEO of FlixOlé. “They are key to our success, and we look forward to presenting the FlixOlé service to the Movistar Plus+ subscribers in the coming months thanks to this integration.”

About FlixOlé in Movistar Plus+
In step one the FlixOlé service will be available to Movistar Plus+ customers all over Spain equipped with a UHD decoder, by signing in or signing up through QR code to the website. In the next phase in coming months, new customers will be able to sign up for FlixOlé directly through the Movistar Plus+ platform.
The subscription service has a large library of Spanish movies including movies from directors such as José Luis Sáenz de Heredia, Benito Perojo, Jaime de Armiñán, Juan A. Bardem, Luis Buñuel, Luis Gª Berlanga and Mariano Ozores as well as more recent titles from the likes of Álex de la Iglesia, Icíar Bollaín, Alejandro Amenábar, Carlos Saura, Gracia Querejeta, Isabel Coixet, Daniel Sánchez Arévalo and Fernando León de Aranoa, alongside popular genres such as the quinqui cinema (cinema of delinquency) of the late ‘70s and ‘80s. The service also includes an extensive archive of RKO films including works by Orson Welles, Howard Hawks and Alfred Hitchcock as well as westerns and European films, including classics of Italian post-war cinema.

About Magine Pro
Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

 

For more information please contact
Håkan Tranvik, VP Communications, Magine +46709383293, hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com
Luke Boyle, CCO Magine luke.boyle@magine.com

Rodieo Play TV joins Magine Pro platform for SVOD Rodeo and Equestrian Sports

R2P TV joins the Magine Pro OTT platform for Rodeo and Equestrian Sports SVOD

Rodeio Play, Ride2Play, and TV Vaquejada are the largest platforms in Brazil for live Rodeo and equestrian sporting events with a large, loyal, and passionate audience. The three services are now joining forces and entering an agreement with Magine Pro as the technology partner to launch a new OTT service, ‘R2P TV’. The joint venture focuses on integrating live equestrian sports content into a single platform available via multi-screen devices, including big-screen TVs and mobile devices.

Magine Pro’s CEO, Matthew Wilkinson says of the technology partnership, “We are very happy to be a part of this extraordinary service that will offer Rodeo and equestrian fans a completely unique offer on the TV screen to the Brazil audience. This partnership is also an example of Magine Pro’s new growing foot print in Latin America with other Latin American services being being launched on our platform in coming months”

The R2P TV service will be available in the coming months to audiences across Brazil via subscription on web, mobile devices that support iOS and Android platforms, and big-screen viewing via Apple TV and Samsung TV.

The service is set to feature quality rodeo and equestrian sports content from Rodeio Play, TV Vaquejada and Ride2Play. Directors Roberto Ugolini Neto, Rodrigo Morais, and Agripino Leal say, “We are extremely happy to develop this pioneering project in Brazil, integrating all three services.”

R2P TV subscribers will be able to watch classic equestrian, barrel races, team penning, ranch sorting, reins (dressage), and Vaquejada – a popular sport from the northern region of Brazil that has garnered more than 42 million online views in the last six months.

About R2P TV 

The partnership between Rodeio Play, Ride2Play, and TV Vaquejada hails the launch of R2P TV.  R2P TV is a new digital streaming service hosted on Magine Pro’s OTT platform and will offer subscribers exclusive access to full-length live equestrian sports broadcasts.

The founding concept of the R2P TV service is to bring passionate fans of equestrian sports together on a single platform that guarantees quality live content to audiences across Brazil.

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.

Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

 

For more information please contact

Håkan Tranvik, VP Communications, Magine hakan.tranvik@magine.com +46709383293  (will attend MIpcom for meetings and interviews)

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com

Luke Boyle, CCO Magine luke.boyle@magine.com

Guillermo Magana, Sales Director Latin America guillermo.magana@magine.com +1 818 253 9906

Latam streaming America Play GO signs deal with Magine Pro platform

Latam streaming service America Play Go signs deal with Swedish OTT platform Magine Pro 

The Swedish end-to-end OTT platform provider Magine Pro has stepped into the Latam market by entering an agreement with Colombian OTT service America Play Go, who will serve content and productions for the Ibero-American market, serving Video-On-Demand content to the Ibero-American market and with linear channels to follow shortly. The new service is currently scheduled to launch at the end of the year.

Magine Pro’s CEO, Matthew Wilkinson, says, “We are delighted to take this new step into the Latam market with Mr Rojas and his exciting new service America Play Go and look forward to the coming launch”. And adds, “This will be followed by other launches in the Latam region where we see a great potential for our streaming platform.”

Luis Carlos Rojas Mantilla; CEO of America Play Go, says: “We are enthusiastic about working with Magine Pro as an end-to-end technology provider”, adding, “it is great to work with the experienced Swedish company and their team, and we hope to inspire Ibero-American audiences and gain an important market share in the years to come”.

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.

Magine Pro’s customers are streaming services located in Europe, US and Latam market, including Flixolé, Passionflix, Draken, Paus, Cenobo, Nexo, Sappa and other service providers.

About America Play Go (www.americaplaygo.com)

America Play Go service offers audiences access to incredible independent Colombian and Latin American content, including series, movies, documentaries, dramas, anime, concerts, events, and linear channels.

The new service enables underrepresented professional content creators and independent productions to find and serve their audiences through a trusted and reliable streaming platform.

For more information, please contact

Magine Pro:

Håkan Tranvik, VP Communications, Magine +46709383293 hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com

Guillermo Magana, Sales Director Latin America Magine guillermo.magana@magine.com

+1 818 253 9906

America Play Go:

Luis Carlos Rojas Mantilla, Director Ejecutivo (CEO) America Play, gerencia@americaplay.co

+57 321 5261205

Launched on Magine Pro: A Streaming service with Cinema in its DNA

Launched on Magine Pro: A Streaming service with Cinema in its DNA

acontra+, www.acontraplus.com,  the New Spanish streaming concept combining movie streaming and cinema tickets in a subscription, is launched on the Magine Pro platform.

The service is run by the independent Spanish distributor A Contracorriente Films with a wide catalogue of national and international feature films of all genres, classics and contemporary films and is made available through Magine Pro’s multi-platform service.

acontra+ is well positioned as the platform for the audience that wants to enjoy the big screen, for those who love to watch movies, both in theatres and at home.

 

The subscription also includes a monthly movie ticket

The new service maintains the spirit of collaboration with the many theatres around Spain that A Contracorriente Films’ earlier VOD service Sala Virtual de Cine had until now, offering a premium subscription model that includes a monthly movie ticket to its subscribers.

“We are a film distributor, and we have cinema in our DNA. The digital world is the best ally for the public who love cinema and want to continue watching it in theatres” says Eduardo Escudero, Partner and Business manager of A Contracorriente Films.

 

acontra+ content consists of a wide selection of cinema hits that are available through subscription, combined with exclusive premieres, TVOD and events

acontra+ has an excellent European and international catalogue, with a variety of genres and special emphasis on feel-good cinema, great cinema classics, genre films, family movies and films for all audiences, as well as art documentaries, operas and ballets. At the same time, it will offer exclusive simultaneous premieres, rental content and special events available via one-off purchases.

 

acontra+ is made available through Magine Pro on all major streaming platforms

acontra+ is a multi-platform service, both SVOD (video-on-demand by subscription) and TVOD (video-on-demand by transaction), which can be accessed via web browser, Apple iOS apps (iPhone and iPad), Apple TV, Google Android apps, the app for Android TV sets, Amazon Fire TV stick, LG TV App and Samsung Smart TV. It can also be shared from Airplay or Chromecast, and has the ability to view content offline via download on the devices.

“We are happy to be a part of this unique OTT concept with fantastic movie content streamed online combined with the great viewing experience you also get in the cinemas for all true movie lovers”, says Matthew Wilkinson, CEO of Magine Pro. “It is the best of two worlds in one offer, making films available on all major devices through Magine Pro and in the cinema theatres as an exclusive add-on.”

“Magine Pro is a full OTT provider. This has made our job so much easier because we didn’t have to rely on multiple providers for developing each device application. In one company we found the solution we needed, in a record time.” says Marta Carrasco, Head of acontra+.

 

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.

Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

 

For more information please contact

Håkan Tranvik, VP Communications, Magine Pro +46709383293 hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine Pro matthew.wilkinson@magine.com

 

 

CTV: How Connected TV can drive engagement & lifetime value for OTT

CTV (connected TV) has the capability to change viewer behaviour, drive engagement and increase lifetime value for OTT operators. In this blog, we explore how.

Online video streaming services have revolutionised how we all watch TV and movies. In the early days, marketing around these services focused heavily on the idea of cord-cutting, the freedom to watch what you want, when you want and wherever you are. You were no longer tied to the TV or house; you could catch up and stream your TV shows and movies on mobile devices anywhere. And although we all can watch ‘on the go’ (and most do), it hasn’t changed the fact we still enjoy the traditional TV experience. 

Consuming streaming video via TV was limited early on. As such, secondary streaming devices (gaming console, Chromecast, set-top boxes) were an easy add-on to access the latest apps without upgrading your TV. But, the user experience had friction and made the TV the secondary interface to content discovery; the TV was there purely to display the streaming video.

We’re now seeing major TV manufacturers take back ownership to remain the centre of home entertainment and content discovery. Samsung and LG are leading the market share with the next generation of connected TVs (48% in 2021 by revenue). In fact, according to Conviva’s state of streaming Q4 report 2021, big-screen viewing on smart TVs was up 37% from Q4 2020. And the report also highlighted a noticeable decrease in viewing from secondary streaming devices (games consoles, for example, saw a -16% reduction in viewing), confirming a change in behaviour as viewers opt for built-in capabilities.

How do Connected TV Applications change consumer behaviour?

Expanding the availability of streaming services to connected TV devices impacts how users engage with a streaming service and content. At Magine Pro, we enable our partners to expand to the big screen with streaming applications for LG & Samsung devices. Based on an analysis of our partner data, here are some insights into the impact connected tv applications have on user behaviour.

  • Increasing viewing time & engagementAnalysis of a Magine Pro’s partner 2021 data shows that users with an LG/Samsung TV watched on average between 19% and 54% more hours of video, compared to users that didn’t watch on those devices (this range is likely due to type of service, some seasonality impacts and other factors).
  • Therefore it’s not surprising that with an increase in user engagement and viewed hours per user, we’re also seeing a 12%-14% increase in the customer lifetime of the same user cohort that views content on LG & Samsung devices.
  • The overall data also shows that total viewed hours across all users on LG & Samsung also increased by +7%.
  • Increase Audience Reach – With LG and Samsung taking 48% revenue market share of TV devices in 2021, it’s no surprise that adding Apps to these TV devices will give you a much larger audience reach as they become de-facto TV’s in the home.

Magine Pro Connected TV applications UIMagine Pro’s premium applications for Samsung & LG Smart TV Devices

Magine Pro has developed premium streaming applications for Samsung & LG Smart TV Devices for the last six years, allowing our video streaming services to reach audiences globally through custom applications. 

Our partners that operate Magine Pro built video streaming services, including big-screen applications, benefit from:

  • Access to Magine Pro’s CMS Console, enabling partners to independently curate and publish content, make application configuration changes, apply branding and design to their service and more.
  • Support for movies, series and episodes, and live events with ‘Continue Watching’ and ‘My Watchlist’ across user accounts. 
  • Custom menus & setup per TV Manufacturer.
  • Support for multiple stereo, 5.1 & subtitling tracks allowing for language localisation.
  • Geo-targeting of content, enabling our partners to determine releases in each country.
  • Complete language localisation allows viewers to consume the service in their local language.
  • Analytics, allowing for insights on service consumption on all applications.

 

 

Get in touch if you want to find out more about our connected TV portfolio, which is fast to release, and where Magine Pro takes care of all of the software updates, bug fixes and new product features. 

__________________________________________________________________________________

To learn more about Magine Pro’s video streaming services that are accessible via the web, mobile devices and Connected TVs get in touch. You can also head over to our experience page to find out more about our partners. And sign up for our newsletter to get updates on our latest news, partners and blog post.

What is CTV? And how does it compare to OTT?

If you have heard about CTV but you’re not sure what it stands for or how it compares to OTT, read on to find out all you need to know.

What CTV means

CTV simply stands for ‘Connected TV’ – a television set capable of streaming video via the internet. And there are a few ways in which viewers can do this:

  1. Apps downloaded directly onto the TV platform

TVs capable of supporting apps have a built-in media platform and an internet connection. They are commonly referred to as Smart TVs and include LG and Samsung TV models.

  1. Connected devices

Connected devices plug into the TV set and connect to the internet, enabling users to download apps and stream video. Connected devices explicitly built for streaming include Apple TV, Amazon Fire Stick, Roku and Chromecast. In addition, games Consoles such as Xbox and Playstation can also act as connected devices because of their ability to connect to the internet and app stores.

CTV vs OTT 

CTV and OTT essentially enable viewers to watch content online without a traditional cable or satellite subscription. There’s no big rivalry here. The term OTT is used to explain the delivery mechanism of online streaming video content, which can be experienced on multiple devices, including Connected TVs.

__________________________________________________________________________________

Magine Pro has been developing applications for Samsung & LG Smart TV Devices for the last 6 years, allowing our OTT services to reach audiences globally through one application. To learn more about our video streaming services that are accessible via the web, mobile devices and Connected TVs get in touch. You can also head over to our experience page to learn more about our partners.

Sign up to our newsletter to get updates on our latest blog posts, including next week’s, where you can find out more about the benefits of CTV and how Connected TVs drive engagement & lifetime value for OTT.

Diplomatic World partners with Magine Pro to launch global OTT service for the international diplomatic community

Diplomatic World partners with Magine Pro to launch global OTT service for the international diplomatic community

As Diplomatic World, the Brussels based publication that connects the worlds of diplomacy, business, finance and culture, is taking steps into OTT as a new channel, they have entered a partnership with Magine Pro to run their global service on the Magine Pro OTT platform.

“This will be a great complement to our Diplomatic World media, which is widely spread in the diplomatic community all over the world. The linking of diplomatic and political communities with business, art and culture is more important than ever as the need to unite our world is growing,” says Barbara Dietrich, President and Founder of Diplomatic World.

Diplomatic World is well established in the diplomatic and political communities around the world. Many of the world’s Heads of State value Diplomatic World as an objective, neutral and honest medium,  Ameenah Gurib-Fakim, 6th President of the Republic of Mauritius stated, “Diplomatic World is positioning itself to be a leading media in championing the cause of diplomacy but with a different narrative.. one that emphasises global issues and also provides a voice to the Global South.”

Diplomatic World recently announced that Othman al Omeir, one of the most influential journalists and media entrepreneurs of the Middle East and the Arab world, has joined Diplomatic World as an investor. The London based dual British Saudi National Al Omeir was named The Media Personality of the Year in 2006 “for his contributions to the industry in the Arab World”. The Anna Lindh Foundation also awarded him the New Media Future Prize in 2009.

“I am very happy to have Othman al Omeir as a shareholder but also as a contributor to our future strategies to maintain and extend our position in the diplomatic and political society with our new route as a TV and Video service”, says Barbara Dietrich.

The step into streaming media is a compelling way to reach new and existing audiences for Diplomatic World. For Magine Pro, this is yet another partner that uses the potential of serving true global audiences on the Magine Pro platform.

“We are proud to be the OTT partner for Diplomatic World and are already heavily engaged in preparing for the coming launch of their service. We have a wide range of streaming services on our platform, from sport, film, documentary and thematic entertainment to TV Everywhere solutions for telcos, but Diplomatic World engages in a different way. We are proud to be the technical platform for this important concept.” says Matthew Wilkinson, Magine Pro CEO.

The launch date of the Diplomatic World streaming service will be announced in Q1 2022.

 

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.

Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

 

For more information please contact

Magine Pro: Håkan Tranvik, VP Communications, Magine +46709383293

hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com

 

Diplomatic World (www.diplomatic-world.com): Ola Steinsrud, CEO Diplomatic World Media, +4793438897, ola.steinsrud@diplomatic-world.com

 

 

Q&A: Rishi Kapoor, founder of paus, shares an insight into the unique streaming service

Founder and CEO of paus, Rishi Kapoor shares an insight into the inspiration behind paus and what impact its unique tipping feature has had on subscriber growth.

Rishi Kapoor is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal
Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the independent film space, supporting independent filmmakers at paus.tv.

 

What’s the origin of paus? And what did you set out to achieve at the beginning?

Having worked in the commercial space for such a long time with big brands, I felt content was becoming increasingly commoditized and manufactured. And as a film enthusiast, I could see the authenticity being lost because the models weren’t there to support content that had smaller audiences. If you’re Netflix, for example, spending billions of dollars on content, you have to make content with mass appeal, which means many fantastic stories that may not attract millions of people just get lost. So I wanted to solve a problem for niche content that wasn’t being solved as the traditional model of one-size-fits-all didn’t fit all.

What was the inspiration behind the paus’ unique tipping feature? And how does revenue share with independent filmmakers work?

In my opinion, no model was fair for creators and audiences. The free ad-based model can require lots of traction for any meaningful revenue to be earned. And at the same time, there was a rise in this creator economy. Creators were moving online to target their audience directly and monetize without involving a distributor or sales agent or getting a deal with a big streaming service. I was particularly inspired by other creative economy platforms such as Patreon and OnlyFans. They were solving this issue but for other industries and creators, such as influencers and musicians. They proved that people want to support the creators they like and inspired the tipping model for paus.

At paus, filmmakers take 80% of the revenue, and we keep 20%. The feature is fully integrated and seamless on the platform. For example, if someone watches a film in London on paus and opts to tip, the filmmaker in New York will receive their share within minutes. Interestingly, Twitter, Snapchat and Clubhouse have also both recently launched their own tipping feature. So I think we may soon see a shift in how the internet is monetized with more direct-to-consumer payment models supporting creators.

What impact has the tipping feature had on content acquisition?

For content owners, it’s really easy to get drowned out on a one-size-fits-all platform, like Amazon Prime, where you have independent films sitting alongside blockbusters such as Jurassic World. 

The paus model gives more back to the filmmakers. So yes, it’s tipping, but it’s coupled with a platform that’s free to use and is a dedicated space for independent film. I believe the paus model and the exposure from a dedicated platform are two things that drive creators to our platform.

What are paus’ long-term growth plans? And how does a platform provider like Magine Pro enable you to meet those goals?

We want to work with more filmmakers around the world and provide them with more tools to be able to monetize. We’re not just a tipping platform; we want to do other things, integrating merchandise, ticketed events and anything that creates a fair reward for filmmakers to monetize from their fans. Magine Pro lets us focus our money and attention on the filmmakers and our marketing efforts and spend less time worrying about creating a world-class streaming service in-house. They have given us the foundation and infrastructure to focus on serving the creative community much better.

_____________________________________________________________________________________________________

Read the Q&A with Rishi Kapoor in full in our latest white paper, OTT Discovery: How to stand out amongst the crowd and learn more about how paus’ unique tipping feature has impacted their marketing efforts and the discoverability of the service. Rishi also offers those considering starting their own streaming service.

To find out more about paus, an independent film service that is uniquely powered by tips, check out our case study. For more information on Magine Pro’s OTT solutions and services, head here.

 

Innovative Spanish Virtual Cinema now on Magine Pro

Barcelona based and leading Spanish movie distributor A Contracorriente Films has signed with Magine Pro to put their TVOD service www.salavirtualdecine.com (SVdC) on the Magine Pro platform.

The concept of Virtual Cinemas has expanded in different countries during the 2020 lockdown. However, SVdC is taking this further. Being a joint effort together with movie theatres, SVdC is inviting all cinemas and distributors in Spain to participate. The main goal of SVdC is to collaborate with cinemas to complement their traditional businesses by offering the latest films online just after their release or sometimes even simultaneously with their presence in theatres.

These new solutions for parallel releases in cinemas and to audiences online is expected to remain even after the current pandemic has finally been dealt with. The service concept includes a unique revenue share with cinemas. In this sense, for SVdC it is a solidarity service with cinemas. It enables users to select their cinema during the registration process. This will generate incomes to the selected cinema indefinitely and is also able to limit the number of views on select films to emulate a film premiere or to give exclusive access to journalists and collectives (schools, academics, etc.)

“We are delighted to play a part in this innovative concept that we believe will play a significant role in creating new ways of viewing quality film in Spain”, says Matthew Wilkinson, CEO Magine. “It has been a pleasure to increase the capabilities of SVdC with the wonderful team of Magine Pro. They have understood what our needs are from the very first moment” says Eduardo Escudero, Business Manager of A Contracorriente Films who adds; “SVdC is an opportunity for cinemas to reach their audiences wherever they are, so fans of movies across all of Spain, when unable to have the best experience of the biggest screen, can still view the newest releases and their favourite films at their homes, thanks to SVdC. “With Magine Pro as a partner SVdC has expanded to a fully-fledged service with applications on multiple platforms including web, IOS, Android, LG, Samsung TV, and Amazon Fire.

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

For more information please contact

Håkan Tranvik, Corporate communications, Magine, +46709383293 hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com

 

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