White Paper 2021 | OTT Discovery: How to stand out amongst the crowd

WHITE PAPER

OTT Discovery:
How to stand out amongst the crowd

In 2020, online video overtook pay-TV subscriptions globally for the first time, which means the competition for a share of the viewer’s time and wallet is at an all-time high.

This white paper explores what new streaming services can do to cut through the noise and stand out from the competition.

Original research by Omdia exploring how today’s consumers discover content and new online streaming services and, in particular, what these services can do to influence how consumers behave.

Overview of marketing foundations for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.

Essential streaming service features that enhance the end-user experience, promote content discovery and increase subscriber engagement and retention rates.

Specialist Magine Pro partners, including FlixOlé and paus, share their marketing experience and insights on discoverability and subscriber growth.

Expert opinion on the future of OTT and what it means for content and discoverability.

and much more...

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