ctv - Magine Pro https://www.maginepro.com Your Brand. Your Content. Your OTT Business. Fri, 15 Sep 2023 08:54:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://www.maginepro.com/wp-content/uploads/2018/01/cropped-favicon_maginepro_512x512-32x32.png ctv - Magine Pro https://www.maginepro.com 32 32 CTV: How Connected TV can drive engagement & lifetime value for OTT https://www.maginepro.com/ctv-how-connected-tv-drive-engagement-lifetime-value-for-ott/ Fri, 25 Mar 2022 14:11:32 +0000 https://www.maginepro.com/?p=7096 CTV (connected TV) has the capability to change viewer behaviour, drive engagement and increase lifetime value for OTT operators. In this blog, we explore how. Online video streaming services have…

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]]> What is CTV? And how does it compare to OTT? https://www.maginepro.com/what-is-ctv-and-how-does-it-compare-to-ott/ Fri, 18 Mar 2022 10:16:08 +0000 https://www.maginepro.com/?p=7081 If you have heard about CTV but you’re not sure what it stands for or how it compares to OTT, read on to find out all you need to know.…

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