WHITE PAPER - Magine Pro https://www.maginepro.com Your Brand. Your Content. Your OTT Business. Fri, 15 Sep 2023 08:54:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://www.maginepro.com/wp-content/uploads/2018/01/cropped-favicon_maginepro_512x512-32x32.png WHITE PAPER - Magine Pro https://www.maginepro.com 32 32 White Paper | Why the Smart TV experience is essential for OTT https://www.maginepro.com/white-paper-why-the-smart-tv-experience-is-essential-for-ott/ Thu, 09 Feb 2023 13:18:18 +0000 https://www.maginepro.com/?p=7669 Smart TV or Connected TV technology is changing how subscribers of online streaming services experience entertainment. Viewers are no longer confined to smaller mobile screens or need to necessarily invest…

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]]> Strategic partnerships & growth in OTT https://www.maginepro.com/strategic-partnerships-growth-in-ott/ Thu, 29 Sep 2022 11:44:32 +0000 https://www.maginepro.com/?p=7346 Our latest white paper explores how strategic partnerships provide avenues for growth in OTT. The white paper features an industry report by Omdia, alongside insights from Magine Pro partners who…

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]]> WHITE PAPER | Partnerships advancing OTT audience capture https://www.maginepro.com/white-paper-partnerships-advancing-ott-audience-capture/ Thu, 09 Jun 2022 11:50:12 +0000 https://www.maginepro.com/?p=7180 Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e.…

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]]> How To Drive Awareness & Video Service Discoverability: Part Two https://www.maginepro.com/how-to-drive-awareness-video-service-discoverability-part-two/ Fri, 25 Jun 2021 12:43:55 +0000 https://www.maginepro.com/?p=6491 In part two of How to Drive Awareness & Video Service Discoverability, we look closely at the importance of proactive subscriber care and specifically what digital channels are essential to…

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]]> How To Drive Awareness & Video Service Discoverability: Part One https://www.maginepro.com/how-to-drive-awareness-video-service-discoverability-part-one/ Fri, 11 Jun 2021 14:12:07 +0000 https://www.maginepro.com/?p=6484 In 2020, online video overtook pay-TV subscriptions on a global level for the first time, according to Omdia’s recent report, which suggests that the competition for a share of the…

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]]> WHITE PAPER | OTT Discovery: How to stand out amongst the crowd https://www.maginepro.com/white-paper-ott-discovery-how-to-stand-out-amongst-the-crowd/ Tue, 01 Jun 2021 14:55:29 +0000 https://www.maginepro.com/?p=6451 In 2020, online video overtook pay-TV subscriptions globally for the first time, which means the competition for a share of the viewer’s time and wallet is at an all-time high.…

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]]> WHITE PAPER | Thematic Services: the future of OTT? https://www.maginepro.com/white-paper-thematic-services-the-future-of-ott/ Mon, 20 Jul 2020 13:55:08 +0000 https://www.maginepro.com/?p=5066 In our latest white paper, Thematic Services: the future of OTT? we explore the rise of thematic OTT services and discuss the opportunities and challenges they face.  The white paper…

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]]> How to build a profitable OTT business https://www.maginepro.com/how-to-build-a-profitable-ott-business/ Thu, 30 Aug 2018 18:26:44 +0000 https://www.maginepro.com/?p=2545 As the OTT market has grown considerably in recent years, new market entrants face fierce competition. But you don’t have to square up to the likes of Netflix or Amazon…

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]]> The key to building a successful OTT business https://www.maginepro.com/the-key-to-building-a-successful-ott-business/ Sun, 10 Sep 2017 13:58:24 +0000 https://www.maginepro.com/?p=900 Disney’s recent acquisition of BamTech, the OTT video platform arm of MLBam, should come as no surprise, and likewise, Disney’s announced the creation of a stand-alone streaming service and removal…

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