marketing - Magine Pro https://www.maginepro.com Your Brand. Your Content. Your OTT Business. Fri, 15 Sep 2023 08:54:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://www.maginepro.com/wp-content/uploads/2018/01/cropped-favicon_maginepro_512x512-32x32.png marketing - Magine Pro https://www.maginepro.com 32 32 OTT: How to increase video content views https://www.maginepro.com/how-to-increase-video-content-views/ Mon, 12 Jun 2023 09:10:53 +0000 https://www.maginepro.com/?p=7638 Streaming service operators are always striving to boost user engagement within their service and, more specifically, increase video content views. Fortunately, there are plenty of ways operators can leverage their…

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]]> How to set up a streaming service for success before signing a service contract https://www.maginepro.com/how-to-set-up-a-streaming-service-for-success-before-signing-a-service-contract/ Mon, 20 Feb 2023 10:09:35 +0000 https://www.maginepro.com/?p=7804 You’ve heard the old adage about making sure you have a solid business plan before you start any big project, and that saying is truer than ever with streaming services.…

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]]> How To Drive Awareness & Video Service Discoverability: Part Two https://www.maginepro.com/how-to-drive-awareness-video-service-discoverability-part-two/ Fri, 25 Jun 2021 12:43:55 +0000 https://www.maginepro.com/?p=6491 In part two of How to Drive Awareness & Video Service Discoverability, we look closely at the importance of proactive subscriber care and specifically what digital channels are essential to…

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]]> Magine Pro Marketing eBook: 8 essential steps to launch https://www.maginepro.com/magine-pro-marketing-ebook-8-essential-steps-to-launch/ Mon, 25 Mar 2019 09:08:35 +0000 https://www.maginepro.com/?p=3649 When it comes to OTT, content is quite rightly considered king, which can mean only thing, marketing is its queen. Sure, you need great content and a fantastic OTT service…

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]]> How to build an effective communications strategy for your OTT service https://www.maginepro.com/how-to-build-an-effective-communications-strategy-for-your-ott-service/ Mon, 04 Mar 2019 09:56:49 +0000 https://www.maginepro.com/?p=3633 It’s vital for any new business to have a solid customer communications strategy in place before launch. For OTT services, how you choose to communicate with your users will have…

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]]> How to optimize your OTT service for Search & boost subscriber numbers https://www.maginepro.com/how-to-optimize-your-ott-service-for-search-boost-subscriber-numbers/ Fri, 01 Feb 2019 06:42:11 +0000 https://www.maginepro.com/?p=3468 Search Engine Optimisation, otherwise known as SEO is integral to building brand awareness and your online presence. Although SEO is commonly associated with websites, it can, in fact, be just…

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]]> Converting Leads into Loyal Subscribers: Part One https://www.maginepro.com/converting-leads-into-loyal-subscribers-part-one/ Thu, 25 Oct 2018 19:57:37 +0000 https://www.maginepro.com/?p=3099 Loyal subscribers don’t tend to form long virtual queues on the day a new OTT service is launched. A well-executed pre-launch marketing plan may drive a lot of traffic but…

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