DIGITAL FILM FESTIVAL
Göteborg Film Festival
Göteborg Film Festival has been running for more than 40 years. As the largest film festival in the Nordic countries, it serves as the most important annual meeting place for industry professionals. Today, the festival is also one of Sweden's most significant cultural events, deeply integrated into Swedish cultural life and recognised as a key player in the international film scene. Running for 11 days from January to February, the festival attracts around 160,000 visitors and features approximately 450 films from 80 countries, showcased in over 1,000 screenings.
Challenge
Göteborg Film Festival previously partnered with Magine Pro to take over as platform provider for their SVOD film service, Draken Film. In January 2021 and 2022, due to COVID-19 restrictions, the festival leveraged the SVOD platform to deliver the annual festival experience online. For the 11-day event, Göteborg Film Festival required a dedicated host page within the Draken Film service, accessible only to those in Sweden who purchased an 11-day digital festival pass.
Solution
Results
Magine Pro's flexible OTT platform allowed us to expand Draken Film's capabilities to serve as a digital host for the Göteborg Film Festival in January 2021 and 2022. Consequently, the 11-day festivals launched on a dedicated page across all devices within the Draken Film service.
By facilitating promotional offers within Draken Film, festival attendees could purchase a digital pass up to one month ahead of the festival, gaining access to select Draken Film content and trailers for upcoming premieres. Using Magine Pro's CMS Console, Göteborg Film Festival curated the dedicated page to replicate the festival and cinema experience as closely as possible, independently controlling which films premiered and when during the 2021 and 2022 hybrid festivals.
We also enhanced user segmentation with the integrated MailChimp service, enabling Göteborg Film Festival to differentiate between Draken Film users and digital festival pass holders for improved marketing and communication. Leveraging our secure delivery architecture, Göteborg Film Festival seamlessly premiered a selection of film titles during the 11-day festivals, including Oscar and Golden Globe-nominated films.
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Draken Film
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