SVOD FILM SERVICE
Passionflix
An SVOD service designed to house Passionflix’s library of specialist romance content.
CUSTOMER
APPLICATIONS
TECHNOLOGY
APP ICON
Founded by TV and movie producers, Passionflix is an online video streaming service that is home to a library of classic romantic content as well as original movies and series that are based on best-selling romance novels.
Challenge
Passionflix partnered with Magine Pro to create a subscription video-on-demand service, designed to target their key audience and monetise their library of VOD content. The service was required to be available on multiple devices and launch initially in the US before expanding into 150 other countries around the world.
Solution
Results
Magine Pro provided a full end-to-end service for Passionflix, creating a custom subscription-based online video platform for their library of content. The service has been designed to accommodate a specific target audience, interested in romance themed video content, and is available on multiple devices, including web, Android, iOS and Samsung TV.
Magine Pro also provides Passionflix back-end control via the Magine Pro Console, enabling them to curate recommended content and content categories. The Passionflix service is available to audiences around the world with geo-block applied only to studio content restricted for viewing in the United States.
I wanted an end-to-end solution that could scale in a reliable way for our future expansion. By placing Passionflix on the Magine Pro platform we could focus on content and marketing.
-Tosca Musk, Founder & CEO of Passionflix
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