This week, we attended IBC in Amsterdam. IBC is one of the world’s most influential media, entertainment, and technology shows. The annual exhibition and conference brings together industry leaders from around the world to discover the latest innovation in technology and debate the current challenges and opportunities facing the electronic media and entertainment industry.

During IBC, Magine Pro’s Head of Commercial Operations, Fredrik Engdahl took part in the panel debate, ‘Telco TV: The Convergence of Broadcast and Telecoms’. If you missed the session on Monday at the Content Hub, don’t worry you can catch up below.

Fredrik presents his views on the current state of the industry and specifically how telcos can successfully move into the OTT market by either vertical integration or through partnerships. The panelists also debate the future of telcos in OTT and how through partnerships they can leverage each other’s strengths to provide the best customer experiences. 

You can watch the session in full below.

You can also check out Fredrik’s latest blog post ‘Operators and OTT, live together in perfect harmony’ where he discusses the issue in more depth.

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