A successful OTT service will actively engage customers with high-quality content, strong user experiences, and attractive pricing models. However, to scale and grow sustainably, services need to find new ways to stand out from the crowd. Competing for consumer time and wallet share isn’t easy, but you can boost your chances of success by ensuring you have a well-defined product, target audience, and marketing strategy in place before launch. That being said content is critical and the key to real long-term success for any OTT service.

Niche video services that appeal to particular interests and audiences are on the rise and provided they can offer original high-quality content, that’s not available everywhere, they are likely to see better user engagement levels and much lower churn.

We recently partnered with TV and movie producers to launch a new online video-on-demand service, PassionFlix. PassionFlix is home to a library of classic romantic content, as well as original movies and series that are based on best-selling romance novels and is designed to appeal to those actively interested in romance-themed content. Since launch, PassionFlix has seen considerable subscriber growth month-on-month, and with new titles released each week, viewers remain engaged and return regularly for more.

To find out more about PassionFlix and what went into creating this unique service, check out our case study.

Here’s a sneak peek at the service itself:

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