Tosca Musk’s OTT service Passionflix, the VOD bringing best-selling romance novels to life on screen, is renewing its long-term cooperation with platform partner Magine Pro by signing a new three-year contract. Passionflix has used Magine Pro’s platform since it first launched and is now prolonging the agreement for further expansion in the coming three years.

The story of Passionflix is about Tosca Musk taking her own route in Hollywood. The unique Passionflix concept is to produce and distribute romantic films as a fan service, attracting a female audience and readers of romance stories, and engaging the fans to be heavily involved in the filmmaking process, from casting to premieres. Passionflix was first launched at a romance novel conference in 2017, where fans signed up for crowdfunding. Later in 2017 after additional funding, Passionflix released their first own produced film, Hollywood Dirt, produced and directed by Tosca Musk herself. After three years the service has seen exceptional growth, with the support of the fan community.

Passionflix is, in fact, building its own “Romance Business Vertical” by taking control of everything from movie production to distribution of the service to the viewers in a cost-efficient and profitable way. This concept of profitable and cost-efficient thematic productions has parallels with the concept of Magine Pro. The OTT platform is serving thematic and Tier 2 linear and VOD services with cost-efficient end-to-end solutions, integrating the whole technical flow into one end-to-end solution.“Magine Pro has been our close partner since the early days,” says Tosca Musk, Founder and CEO of Passionflix. “I wanted an end-to-end solution that could scale in a reliable way for our future expansion. By placing Passionflix on the Magine Pro platform we could focus on content and marketing, leaving a large portion of the technical distribution in the hands of the Magine Pro team, and now, after three years, we are happy to prolong our relation further”.  “We still share the same passion for Passionflix and are delighted that we now have gained the confidence to continue this partnership,” says Matthew Wilkinson, CEO of Magine.

About Magine Pro

Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

For more information

Håkan Tranvik, Corporate communications, Magine. +46709383293. hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine. matthew.wilkinson@magine.com

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