Introducing Filmicca by Magine Pro
Filmicca is the ultimate destination for fans of authorial and cult cinema, offering an eclectic mix of classics and contemporary works. This independent Brazilian streaming service stands out for its celebration of diversity, featuring films by women, LGBTQIA+ narratives, black stories, and emerging filmmakers. With exciting weekly releases that include exclusive titles and festival favourites, Filmicca is set to entertain audiences across Brazil.
In partnership with Magine Pro, Filmicca has seamlessly transitioned its streaming service and extensive library to the Magine Pro OTT Platform, ensuring flawless integration across mobile applications and big screens. This migration prioritised minimal downtime and user disruption, allowing Brazilian audiences to continue enjoying uninterrupted access to a wide array of high-quality, diverse films.
Dive into our case study to explore Filmicca’s journey of enhancing its service and user experience. And, if you’re curious to experience the vibrant world of Filmicca, here’s a sneak peek at the service.
If you want to find out more about Magine Pro’s OTT platform and specialist video streaming services, get in touch! We can help you enhance your existing service or help you launch something entirely new. You can also check out our experience and more of our case studies here.
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The Evolution of SVOD: Unleashing Potential Through Hybrid Monetisation Models
Subscription Video on Demand (SVOD) has become synonymous with the way we consume content today. However, the SVOD landscape is now experiencing a significant transformation, marked by the widespread adoption of hybrid monetisation models. Unlike traditional single-tier approaches, hybrid models seamlessly combine subscription-based revenue streams with transactional and advertising elements, offering a more dynamic and adaptable strategy that offers new possibilities for both service providers and viewers.
The Power of Hybrid Monetisation:
Hybrid monetisation models leverage the strengths of diverse revenue streams, providing service providers with more flexibility. Subscription revenues offer stability, while transactional elements cater to one-time users or those seeking premium content. Simultaneously, advertising opens avenues for broader audience reach, making it an all-encompassing approach that maximises revenue potential.
The Benefits of Hybrid Monetisation:
- Diversified Revenue Streams: One of the key advantages of hybrid models is the creation of multiple revenue streams. By combining subscriptions, transactions, and advertising, service providers can establish a more robust financial foundation, reducing dependence on a single source of income.
- Enhanced User Engagement: Hybrid models cater to a diverse audience by providing options for both subscription-based and transactional content. This flexibility encourages users to engage with the platform in various ways, ensuring a more personalized and satisfying experience.
- Access to Exclusive Content: Transactional elements within hybrid models allow for the sale of premium or exclusive content on top of the basic subscription offering. This strategy not only attracts users seeking exclusive material but also provides an additional revenue avenue for service providers.
- Wider Audience Reach: The inclusion of advertising components enables SVOD platforms to reach a broader audience, including those who might be hesitant to subscribe. This expanded reach enhances brand visibility and can convert free-tier users into paying subscribers over time.
How SVOD Anchors Hybrid
In a well-crafted hybrid monetisation strategy, SVOD often assumes a central role as the anchor. Subscribers can enjoy the richness of video-on-demand (VOD) content within a subscription and also capitalise on the flexibility of the hybrid model. This approach allows users to make one-time purchases for exclusive content or opt for a free environment supported by targeted ads. As the long-standing preferred model for service providers, SVOD continues to play a pivotal role in hybrid strategies. Its enduring appeal lies in its ability to foster sustained viewer loyalty through the convenience, personalisation, and high-quality offerings inherent in a subscription-based streaming service.
Forging Ahead with Hybrid Monetisation
Hybrid monetisation models unlock a spectrum of possibilities for streaming services. Through the deliberate integration of subscriptions, transactions, and advertising, service providers gain the ability to diversify revenue streams and navigate the challenges associated with financial fluctuations. Beyond financial benefits, the hybrid approach also promises viewers a more dynamic and personalised streaming experience. The future of SVOD is undoubtedly being shaped by the innovative fusion of monetisation strategies, offering mutual advantages for both providers and consumers.
To delve deeper into hybrid monetisation models and strategies, download our latest FREE e-guide, The Essentials of OTT Monetisation: A Guide to Revenue Success. This guide explores the intricacies of subscription, transactional, and advertising models, unveiling the strength of a meticulously designed hybrid approach in fortifying financial resilience against market fluctuations. Its companion white paper, The Profit Playbook: Proven OTT Revenue Growth Tactics is also available to download and dives even deeper into hybrid models, sharing valuable insights into strategies that ensure churn reduction and long-term revenue maximisation.
If you’re interested in discussing monetisation models and the capabilities of Magine Pro’s advanced billing engine, connect with our experienced team. Additionally, visit our blog for more resources and explore our entire collection of white papers available for download. To stay in the loop, subscribe to the Magine Pro e-newsletter, for all our latest news, partnerships, and products, and to find out which industry events we’ll be attending next.
Introducing OAFF by Magine Pro
Introducing OAFF (Online African Film Festival), the world’s first online streaming service dedicated to African & Diaspora film.
In 2015, Cinewax set out to make African culture accessible through cinema by promoted African and diaspora films through original programming, premieres, and festivals. After launching the OAFF service and a successful round of crowdfunding, Cinewax partnered with us at Magine Pro to improve and expand the streaming service’s reach.
The OAFF was required to house their existing VOD movie library, champion the OAFF brand, and launch on web, iOS, and Android platforms. It was also required to be globally accessible, with the ability to be localised to suit international markets with multi-language, multi-currency, and geo-block capabilities.
Check out our case study to find out more about the OAFF service build and our partnership with Cinewax here. You can also download the OAFF service now on web and mobile devices.
Take a sneak peek at the new OAFF service…
If you want to find out more about Magine Pro solutions and services, get in touch! We can help you enhance your existing services and/or launch something entirely new. You can also check out our experience and more of our case studies here.
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Renewed passion between Tosca Musk’s Passionflix and Magine Pro OTT
Tosca Musk’s OTT service Passionflix, the VOD bringing best-selling romance novels to life on screen, is renewing its long-term cooperation with platform partner Magine Pro by signing a new three-year contract. Passionflix has used Magine Pro’s platform since it first launched and is now prolonging the agreement for further expansion in the coming three years.
The story of Passionflix is about Tosca Musk taking her own route in Hollywood. The unique Passionflix concept is to produce and distribute romantic films as a fan service, attracting a female audience and readers of romance stories, and engaging the fans to be heavily involved in the filmmaking process, from casting to premieres. Passionflix was first launched at a romance novel conference in 2017, where fans signed up for crowdfunding. Later in 2017 after additional funding, Passionflix released their first own produced film, Hollywood Dirt, produced and directed by Tosca Musk herself. After three years the service has seen exceptional growth, with the support of the fan community.
Passionflix is, in fact, building its own “Romance Business Vertical” by taking control of everything from movie production to distribution of the service to the viewers in a cost-efficient and profitable way. This concept of profitable and cost-efficient thematic productions has parallels with the concept of Magine Pro. The OTT platform is serving thematic and Tier 2 linear and VOD services with cost-efficient end-to-end solutions, integrating the whole technical flow into one end-to-end solution.“Magine Pro has been our close partner since the early days,” says Tosca Musk, Founder and CEO of Passionflix. “I wanted an end-to-end solution that could scale in a reliable way for our future expansion. By placing Passionflix on the Magine Pro platform we could focus on content and marketing, leaving a large portion of the technical distribution in the hands of the Magine Pro team, and now, after three years, we are happy to prolong our relation further”. “We still share the same passion for Passionflix and are delighted that we now have gained the confidence to continue this partnership,” says Matthew Wilkinson, CEO of Magine.
About Magine Pro
Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.
For more information
Håkan Tranvik, Corporate communications, Magine. +46709383293. hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine. matthew.wilkinson@magine.com
Introducing Silverline TV by Magine Pro
We’ve got some exciting news to share! We’ve partnered with Silverline Television AG to build and launch a branded streaming service for their HD linear channel and 30-day movie catch-up content.
Silverline TV launched in 2003 and is a German pay-TV movie channel that focuses on horror, action, crime, thriller and Asian cinema genres. They partnered with us looking to build an SVOD service that features a traditional EPG for their HD linear channel, as well as a VOD discovery page to hero their catch-up content. The Silverline TV branded service features an intuitive user interface and includes parental control features and content pin codes required by regulation in their chosen launch markets.
The Silverline TV web service and app (iOS & Android) are now available to download and enjoy on devices in Germany, Austria, and Switzerland. You can check out our case study to find out more about our partnership with Silverline TV here.
Take a sneak peek at the new Silverline TV service…
If you want to find out more about Magine Pro solutions and services, get in touch! We can help you enhance your existing services and/or launch something entirely new. You can also check out our experience and more of our case studies here.
Stay up-to-date with our latest releases and news on LinkedIn, or sign up for our e-newsletter and get them delivered straight to your inbox.
Introducing Skjár 1 by Magine Pro
Meet our latest Magine Pro partner, Skjár 1.
Our solution includes everything you need to set up and launch a branded OTT service for your live, linear and VOD content. But we also know you may want certain features or services that don’t come as standard. The great thing about our flexible solutions is that they can be tailored to your OTT business needs.
Take our latest partner, FilmFlex for example. They approached us looking to build Skjár 1, a premium service for their 12 linear TV channels. As standard, our solution supports web, iOS, and Android applications. However, FilmFlex was keen to launch on more than just mobile devices. They requested the service also be available in Iceland on the big screen via Apple TV and Android TV. This is where our flexibility comes in.
We can offer partners like FilmFlex more than just a template solution. Our solutions can be tweaked; whether you want to expand onto more screens, include customer service support or even have a dedicated project and account manager assist through the service set up and beyond. Just let us know what you need.
“We approached Magine Pro looking to expand into the OTT market and found their Premium solution the perfect fit for our proposed linear TV service. The ability to edit and customize the service independently and add extra features made them the perfect partner for Filmflex.” – Holmgeir Baldursson, CEO Filmflex & Skjár 1
The Skjár 1 subscription service is now available to download and enjoy on all devices, including Apple TV and Android TV in Iceland. The linear TV service features an intuitive EPG display that hero’s Skjár 1’s 12 available channels. You can check out our case study to find out more about our partnership with FilmFlex and the Skjár 1 build here.
Take a sneak peek at the new Skjár 1 service…
If you want to find out more about Magine Pro solutions and services, get in touch! We can help you enhance your existing services and/or launch something entirely new. You can also check out our experience and more of our case studies here.
Introducing True Royalty by Magine Pro
Last week we launched True Royalty, our latest partner service. True Royalty is the world’s first on-demand streaming service devoted to premium royal content. It features documentaries, specials and factual dramas about royals around the world and through the ages – from the British monarchy to the Pharaohs of ancient Egypt.
True Royalty is co-founded and curated by Nick Bullen, one of the best-known producers of programs about the British monarchy, including the BAFTA-winning programme The Queen’s 90th Birthday Celebration and more recently, Meghan Markle: An American Princess. True Royalty also features rarely-seen home movie footage of royals as well as candid interviews and programme exclusives which have never before been shown outside their original broadcast territory.
The service was built to be independently managed and curated by the True Royalty team. Using the Magine Pro Console, True Royalty can ingest new VOD content and live edit the service’s start page, content categories, video asset’s artwork and metadata. The Console also gives them full control of their user accounts, payments, and subscription packages.
The branded SVOD service is based on Magine Pro’s templated Premium solution and includes additional features from our X range. As a Premium X service, we enabled True Royalty to launch with a seven day free trial period and monthly or yearly subscription packages. We also continue to manage their 1st line customer support and give True Royalty direct access to Magine Pro’s platform service database, enabling them to create and produce their own deep data reports and analytics. To find out more about how Magine Pro built and launched True Royalty, check out our case study.
Here’s a sneak peek of the True Royalty service
Viewers can sign up to True Royalty today and start streaming on the web and mobile devices, including tablets and phones that support iOS and Android applications. The service is currently available in the United Kingdom, Ireland, the United States, Canada, Australia and New Zealand.
Find out more about Magine Pro OTT solutions here and get in touch if you would like to find out how we can help you get your own OTT business off the ground!
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Read more about the True Royalty launch:
Vanity Fair
The Guardian
Telegraph
Variety
Daily Mail
Metro
Show me the money – SVOD or AVOD for monetising OTT?
Digital TV Europe’s recent survey found Subscription video-on-demand (SVOD) came out as the top choice of business model for OTT services. No surprise there, given that SVOD is indeed a great monetization model and often the go to-monetization model for any new OTT venture as it ensures a steady recurring revenue and lock-in effect on users. And you can’t complain about market forecasts either, as by 2022 the European SVOD market is expected to nearly double, and more than 450 million global SVOD subscriptions are expected.
In addition, SVOD makes it possible to receive parts of your monthly revenue with no relating costs. Data collected from our partner SVOD services show that only 60 to 70% of paying subscribers are active monthly users, meaning that four out of ten paying subscribers never accessed or used the OTT service in a given month. This means users are paying a subscription fee without actually using the service, a scenario all too familiar to anyone with a rolling gym subscription. Although short-term this could be considered free revenue, the long-term risk is that those non-active users will eventually churn and opt-out of the service altogether. The premise of getting revenue with no associated support or streaming costs might sound alluring but to achieve real long-term success, the objective should always be to strive for engaged rather than inactive subscribers.
Make sure no money is left on the table
In the same OTT survey, advertising-supported video-on-demand (AVOD) was considered a less promising business model for OTT services in terms of its potential to deliver value to the service provider. Understandable, as sustaining revenue through advertising only can be complex and challenging, but it doesn’t need to be. Today, AVOD should be considered a complementary strategy to an SVOD or Transaction-supported video-on-demand (TVOD) business model.
Incorporating an AVOD-model ensures you leave no money on the table. Monetizing through ads means you can offer limited free content to users that are hesitant to pay a subscription or transaction fee upfront. The strategy then would be to push to convert these free users to paying subscribers through upsell activities, increasing your average revenue per user (ARPU) and the customer lifetime value. In an ever more competitive market, using an ad-supported freemium model will also help with marketing efforts as you’ll be able to attract and onboard new users who want to try the service for free first. You can still monetize through ads as you convert them to paying users.
Even though AVOD doesn’t offer the same steady revenue stream or the same level of ARPU as SVOD, you shouldn’t overlook the revenue opportunities from video ads. Case in point, according to research by MonetizePros.com, YouTube’s cost per thousand impressions (CPM) range from $18 to $24 depending on the type of ad shown and Hulu’s average CPM can be as high as $28. Looking at connected Smart TVs, a rough average is around $25 per video ad CPM. You can’t ignore these CPM levels and sources of revenue.
The increasing interest from marketers for OTT as an ad channel is also easy to understand. Viewers are spending more and more of their time watching OTT video compared to traditional TV media. According to eMarketer, 7 in 10 Americans are now consuming ad-supported OTT videos regularly, and this is expected to grow considerably in the coming years.
Another advantage of using OTT as a platform for video advertising is that it enables you to capture rich viewer data, resulting in much better targeting of relevant video ads. CBS All Access, in fact, reduced their video ad inventory (and cost) for OTT content by 25% as they were able to target audiences much more efficiently based on the detailed viewing data collected.
AVOD, coming to an OTT screen near you
We’re still only in the early phase of the shift and uptake of video ad spending for OTT video. Research by MTM and SpotX showed that at the end of 2017, 30% of all video advertising was spent on OTT services. And it’s projected that video advertising delivered over the internet to TV screens will be worth more than €825 million by 2020, with compound aggregate growth rates (CAGR) between 20 to 80% in European countries.
At Magine Pro, we believe the secret to a successful OTT business lies in a business model that combines SVOD, TVOD, and AVOD whenever possible. As part of our video solutions, we offer SVOD, TVOD, and AVOD business models, either separately or combined in an OTT service. The Magine Pro platform is also pre-integrated to SpotX ad server, enabling our partners to generate ad revenue by direct deal and programmatic advertising, and extensive ad campaign management. Essentially making it extremely easy for new OTT services to start monetizing through AVOD from launch as efficiently as possible.
You can find out more about Magine Pro’s video solutions and monetization models here. If you would like to speak with us directly via phone or email, please contact us.