Last week we launched True Royalty, our latest partner service. True Royalty is the world’s first on-demand streaming service devoted to premium royal content. It features documentaries, specials and factual dramas about royals around the world and through the ages – from the British monarchy to the Pharaohs of ancient Egypt.

True Royalty is co-founded and curated by Nick Bullen, one of the best-known producers of programs about the British monarchy, including the BAFTA-winning programme The Queen’s 90th Birthday Celebration and more recently, Meghan Markle: An American Princess. True Royalty also features rarely-seen home movie footage of royals as well as candid interviews and programme exclusives which have never before been shown outside their original broadcast territory.  

The service was built to be independently managed and curated by the True Royalty team. Using the Magine Pro Console, True Royalty can ingest new VOD content and live edit the service’s start page, content categories, video asset’s artwork and metadata. The Console also gives them full control of their user accounts, payments, and subscription packages.

The branded SVOD service is based on Magine Pro’s templated Premium solution and includes additional features from our X range. As a Premium X service, we enabled True Royalty to launch with a seven day free trial period and monthly or yearly subscription packages. We also continue to manage their 1st line customer support and give True Royalty direct access to Magine Pro’s platform service database, enabling them to create and produce their own deep data reports and analytics. To find out more about how Magine Pro built and launched True Royalty, check out our case study.

Here’s a sneak peek of the True Royalty service

Viewers can sign up to True Royalty today and start streaming on the web and mobile devices, including tablets and phones that support iOS and Android applications. The service is currently available in the United Kingdom, Ireland, the United States, Canada, Australia and New Zealand.

Find out more about Magine Pro OTT solutions here and get in touch if you would like to find out how we can help you get your own OTT business off the ground!

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Read more about the True Royalty launch:
Vanity Fair
The Guardian
Telegraph
Variety
Daily Mail
Metro