Barcelona based and leading Spanish movie distributor A Contracorriente Films has signed with Magine Pro to put their TVOD service www.salavirtualdecine.com (SVdC) on the Magine Pro platform.

The concept of Virtual Cinemas has expanded in different countries during the 2020 lockdown. However, SVdC is taking this further. Being a joint effort together with movie theatres, SVdC is inviting all cinemas and distributors in Spain to participate. The main goal of SVdC is to collaborate with cinemas to complement their traditional businesses by offering the latest films online just after their release or sometimes even simultaneously with their presence in theatres.

These new solutions for parallel releases in cinemas and to audiences online is expected to remain even after the current pandemic has finally been dealt with. The service concept includes a unique revenue share with cinemas. In this sense, for SVdC it is a solidarity service with cinemas. It enables users to select their cinema during the registration process. This will generate incomes to the selected cinema indefinitely and is also able to limit the number of views on select films to emulate a film premiere or to give exclusive access to journalists and collectives (schools, academics, etc.)

“We are delighted to play a part in this innovative concept that we believe will play a significant role in creating new ways of viewing quality film in Spain”, says Matthew Wilkinson, CEO Magine. “It has been a pleasure to increase the capabilities of SVdC with the wonderful team of Magine Pro. They have understood what our needs are from the very first moment” says Eduardo Escudero, Business Manager of A Contracorriente Films who adds; “SVdC is an opportunity for cinemas to reach their audiences wherever they are, so fans of movies across all of Spain, when unable to have the best experience of the biggest screen, can still view the newest releases and their favourite films at their homes, thanks to SVdC. “With Magine Pro as a partner SVdC has expanded to a fully-fledged service with applications on multiple platforms including web, IOS, Android, LG, Samsung TV, and Amazon Fire.

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

For more information please contact

Håkan Tranvik, Corporate communications, Magine, +46709383293 hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com

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