Top 10 Transactional Monetisation Tips for OTT Platforms
As the streaming landscape continues to evolve, OTT providers are presented with a myriad of opportunities to capitalise on transactional models and boost revenue. In this blog, we delve into the art of maximising revenue with top transactional monetisation tips tailored specifically for OTT platforms. Whether you’re navigating the challenges of one-time purchases, rentals, or electronic sell-throughs (EST), these insights can guide you in optimising your monetisation approach, ensuring a seamless experience for both your service and your users.
- Diverse Content Selection: Offer a wide range of high-quality content to cater to diverse customer preferences. Regularly update and expand your content catalogue to encourage customers to return and remain engaged.
- Transparent Pricing: Clearly communicate the pricing for each transaction, including any additional fees, to build trust with customers. Avoid hidden charges or unexpected costs.
- User-Friendly Checkout: Streamline the checkout process to make it as frictionless as possible. Implement a straightforward payment system, and offer multiple payment options to accommodate various customer preferences.
- Recommendation and Personalisation: Leverage data analytics to understand user behaviour and preferences. Use this information to offer personalised recommendations and upsell complementary content.
- Promotions and Discounts: Implement occasional promotions, discounts, and bundling options to encourage more transactions and foster customer loyalty. Limited-time offers can create a sense of urgency.
- Mobile Optimisation: Ensure that your service is mobile-responsive, as many users consume content and make purchases on smartphones and tablets. A mobile-friendly interface can enhance the user experience.
- Secure Payment Processing: Invest in robust security measures for payment processing to protect customer data and gain their confidence.
- Customer Support: Provide responsive and effective customer support to address any issues or enquiries promptly. Satisfied customers are more likely to return and make future transactions.
- Feedback Loop: Continuously monitor customer behaviour and collect feedback to make data-driven decisions for improving your transactional model and user experience.
- Competitive Analysis: Stay informed about market trends and competitors to adjust your pricing and offerings accordingly.
By implementing these tips you can effectively optimise transactional monetisation models, enhance user satisfaction, and ultimately drive revenue growth. At Magine Pro, we support our customers who operate transactional-based services by enabling them to set transactional offers on movies and series, including rental and electronic sell-through (EST) simultaneously. These transactional offers can be seamlessly integrated with subscriptions, advertisements, and discount codes. We also endorse hybrid services that blend transactional and subscription models, allowing users to rent or acquire day passes for exclusive content or events.
To delve deeper into transactional monetisation models and strategies, download our latest FREE e-guide and white paper. The Essentials of OTT Monetisation: A Guide to Revenue Success explores the intricacies of subscription, transactional, and advertising models. Its companion white paper, The Profit Playbook: Proven OTT Revenue Growth Tactics is also available to download and dives even deeper into monetisation, sharing valuable insights into strategies that ensure churn reduction and long-term revenue maximisation.
If you’re interested in discussing monetisation models and the capabilities of Magine Pro’s advanced billing engine, connect with our experienced team. Additionally, visit our blog for more resources and explore our entire collection of white papers available for download. To stay in the loop, subscribe to the Magine Pro e-newsletter, for all our latest news, partnerships, and products, and to find out which industry events we’ll be attending next.
Launched on Magine Pro: A Streaming service with Cinema in its DNA
Launched on Magine Pro: A Streaming service with Cinema in its DNA
acontra+, www.acontraplus.com, the New Spanish streaming concept combining movie streaming and cinema tickets in a subscription, is launched on the Magine Pro platform.
The service is run by the independent Spanish distributor A Contracorriente Films with a wide catalogue of national and international feature films of all genres, classics and contemporary films and is made available through Magine Pro’s multi-platform service.
acontra+ is well positioned as the platform for the audience that wants to enjoy the big screen, for those who love to watch movies, both in theatres and at home.
The subscription also includes a monthly movie ticket
The new service maintains the spirit of collaboration with the many theatres around Spain that A Contracorriente Films’ earlier VOD service Sala Virtual de Cine had until now, offering a premium subscription model that includes a monthly movie ticket to its subscribers.
“We are a film distributor, and we have cinema in our DNA. The digital world is the best ally for the public who love cinema and want to continue watching it in theatres” says Eduardo Escudero, Partner and Business manager of A Contracorriente Films.
acontra+ content consists of a wide selection of cinema hits that are available through subscription, combined with exclusive premieres, TVOD and events
acontra+ has an excellent European and international catalogue, with a variety of genres and special emphasis on feel-good cinema, great cinema classics, genre films, family movies and films for all audiences, as well as art documentaries, operas and ballets. At the same time, it will offer exclusive simultaneous premieres, rental content and special events available via one-off purchases.
acontra+ is made available through Magine Pro on all major streaming platforms
acontra+ is a multi-platform service, both SVOD (video-on-demand by subscription) and TVOD (video-on-demand by transaction), which can be accessed via web browser, Apple iOS apps (iPhone and iPad), Apple TV, Google Android apps, the app for Android TV sets, Amazon Fire TV stick, LG TV App and Samsung Smart TV. It can also be shared from Airplay or Chromecast, and has the ability to view content offline via download on the devices.
“We are happy to be a part of this unique OTT concept with fantastic movie content streamed online combined with the great viewing experience you also get in the cinemas for all true movie lovers”, says Matthew Wilkinson, CEO of Magine Pro. “It is the best of two worlds in one offer, making films available on all major devices through Magine Pro and in the cinema theatres as an exclusive add-on.”
“Magine Pro is a full OTT provider. This has made our job so much easier because we didn’t have to rely on multiple providers for developing each device application. In one company we found the solution we needed, in a record time.” says Marta Carrasco, Head of acontra+.
About Magine Pro (www.maginepro.com/about)
Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.
Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.
For more information please contact
Håkan Tranvik, VP Communications, Magine Pro +46709383293 hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine Pro matthew.wilkinson@magine.com
Innovative Spanish Virtual Cinema now on Magine Pro
Barcelona based and leading Spanish movie distributor A Contracorriente Films has signed with Magine Pro to put their TVOD service www.salavirtualdecine.com (SVdC) on the Magine Pro platform.
The concept of Virtual Cinemas has expanded in different countries during the 2020 lockdown. However, SVdC is taking this further. Being a joint effort together with movie theatres, SVdC is inviting all cinemas and distributors in Spain to participate. The main goal of SVdC is to collaborate with cinemas to complement their traditional businesses by offering the latest films online just after their release or sometimes even simultaneously with their presence in theatres.
These new solutions for parallel releases in cinemas and to audiences online is expected to remain even after the current pandemic has finally been dealt with. The service concept includes a unique revenue share with cinemas. In this sense, for SVdC it is a solidarity service with cinemas. It enables users to select their cinema during the registration process. This will generate incomes to the selected cinema indefinitely and is also able to limit the number of views on select films to emulate a film premiere or to give exclusive access to journalists and collectives (schools, academics, etc.)
“We are delighted to play a part in this innovative concept that we believe will play a significant role in creating new ways of viewing quality film in Spain”, says Matthew Wilkinson, CEO Magine. “It has been a pleasure to increase the capabilities of SVdC with the wonderful team of Magine Pro. They have understood what our needs are from the very first moment” says Eduardo Escudero, Business Manager of A Contracorriente Films who adds; “SVdC is an opportunity for cinemas to reach their audiences wherever they are, so fans of movies across all of Spain, when unable to have the best experience of the biggest screen, can still view the newest releases and their favourite films at their homes, thanks to SVdC. “With Magine Pro as a partner SVdC has expanded to a fully-fledged service with applications on multiple platforms including web, IOS, Android, LG, Samsung TV, and Amazon Fire.
About Magine Pro (www.maginepro.com/about)
Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.
For more information please contact
Håkan Tranvik, Corporate communications, Magine, +46709383293 hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com
Introducing Sala Virtual de Cine by Magine Pro
Meet our latest partner, Sala Virtual de Cine. The Spanish TVOD film service collaborates with cinemas to complement their traditional business, by premiering the latest films simultaneously with theatres or just after their theatrical release. They also operate a unique revenue share model with cinemas, enabling Sala Virtual de Cine users to select a local cinema to support during the registration process.
Spanish film distributor and production company, A Contracorriente Films, launched online streaming platform Sala Virtual de Cine in early 2020. They recently partnered with us looking to change their platform provider, expand the service and improve overall quality.
We have now securely ingested their content, migrated existing users onto the new platform and scaled the service onto more applications, including web, iOS, Android, LG, Samsung TV and Amazon Fire. We’ve also enabled user segmentation, allowing Sala Virtual de Cine to provide exclusive access to select films for journalists, academics and schools and facilitated their revenue share model with cinemas.
“It has been a pleasure to increase the capabilities of SVdC with the wonderful team of Magine Pro. They have understood what our needs are from the very first moment. SVdC is an opportunity for cinemas to reach their audiences wherever they are, so fans of movies across all of Spain, when unable to have the best experience of the biggest screen, can still view the newest releases and their favourite films at their homes, thanks to SVdC,” said Eduardo Escudero, business manager, A Contracorriente Films.
Check out our case study to find out how we leveraged our OTT platform to migrate and scale Sala Virtual de Cine securely.
Take a sneak peek at Sala Virtual de Cine…
If you want to find out more about Magine Pro’s OTT platform and video streaming services, get in touch! We can help you enhance your existing services and/or launch something entirely new. You can also check out our experience and more of our case studies here.
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Introducing Plejmo by Magine Pro
Magine has operated its own consumer services for over seven years in Germany and Scandinavia. Our journey began back in 2012 when Magine TV, our SVOD linear TV service, was founded and launched in Sweden. In 2015, we expanded into Germany with Magine TV Deutschland, and Plejmo officially joined Magine.
Plejmo was founded in 2002 in Stockholm, Sweden and is the largest movie library in the Nordics market. The TVOD service delivers great movie content to viewers anytime, anywhere, and on any device. Plejmo joined Magine looking to migrate their streaming service and subscribers from their existing OTT platform vendor to Magine Pro’s OTT platform with no downtime or loss of quality experience. Unlike our other B2B partner’s, Plejmo also became part of the Magine family, and to this day continues to operate as one of our two consumer services.
We build OTT services for new business and also work with existing services that want to change their current platform providers like Plejmo and Draken Film. Our B2B solutions and services are based on our in-market consumer products, which means our partners can leverage our experience and technology to streamline their operations and build their own successful OTT business.
You can find out more about Plejmo’s migration over to the Magine Pro platform here. And head over to their website to sign up and start watching great movies.
Here’s a sneak peek at the Plejmo service
