Branding: How to configure your service & build user trust
Strong branding is essential for any business looking to build trust and loyalty amongst its users. Branding gives a company identity and helps create an emotional connection with customers that goes beyond just the product or service they offer. A good brand will make a user feel more confident in the product and assured that the company also stands behind what they’re offering.
Building a positive brand should be of particular focus for online streaming services that operate in a saturated market. Branding helps to differentiate services from one another, especially those with similar entertainment offerings. Differentiation can be achieved aesthetically through design elements such as logos, colour palettes, fonts, etc., with messaging about the brand, what it stands for, and overall tone of voice, helping to create the personality. Consistent messaging across all platforms is imperative though, as along with the design elements, you can create a unique story about your business that builds trust and a connection with your audience.
At Magine Pro, we understand how important branding is to your business, which is why our video streaming services can be customised to feature your logo, brand colours, editorial and content. Our partners can seamlessly configure branding within their service via the CMS Console.
How to configure branding within your Magine Pro-powered streaming service
Consistent brand identity promotes familiarity and ensures audiences recognise and remember a brand later on – making it easier to market additional or new products or services. For streaming service operators, becoming a trusted, go-to source of entertainment will make people more likely to recommend it to others. However, building trust is not a one-time event. Branding efforts should be ongoing and adapted as your business evolves. Keep users engaged and loyal by sticking to your set values, responding to user feedback, and sending regular and engaging communications and offers.
Get in touch for more guidance on branding, including how to customise your Magine Pro-powered streaming service. You can also check out our blog for additional insights into launching a successful OTT business. To lean more about our flexible OTT platform and how we enable our partners to create a video streaming service to monetise their live events, linear and VOD content seamlessly through subscription, advertising and/or transactional business models, head here. You can also book a meeting with a member of the Magine Pro team today and discuss our OTT platform and video streaming solutions in more detail.
Put your best face forward: build a recognisable OTT brand
Branding is as important for new and small businesses as it is for the big guys with big budgets. Your branding tells your customer who you are as a company. It’s also more than just logos and slogans, it involves every part of the customer experience, from your OTT service to your website and even customer care.
Brand perception is how consumers view your brand. You can influence it, but you can’t control it. Every interaction a customer has with your company should be positive from day one. Consumers are more likely to invest in products or services that are trusted and recommended by their peers, which is why word of mouth is the most effective way to build awareness, particularly for new or small businesses that have limited marketing budgets. It takes time to build a positive brand perception though, but with commitment, a clear strategy and consistency, you’re on the right track.
For any new business, it’s essential to lay a strong foundation. Brand recognition doesn’t happen overnight, to stand out from the competition you need a clear and easy to recognise design aesthetic. Your choice of logo, colours, and fonts can impact customer perception, so make sure you put your best face forward when building your brand.
At Magine Pro we appreciate how important your branding is to your business, especially for new OTT service entrants. Our templated OTT web services and apps are customisable, enabling you to add your own logo, unique brand colours, and content. You can tailor your service entirely to you and provide customers an engaging experience from sign up.
Customise your own OTT service. You can choose light or dark themes, add your logo, brand colours, and upload as much content as you like!
We also work with you to build a positive and memorable brand experience for your customers. Leveraging our years of consumer experience, we can support you with marketing strategies and customer care. We provide 1st, 2nd or 3rd line customer support systems with our services. From experience, we know that great customer service builds trust and loyalty, reduces churns and better still increases the likelihood of positive peer recommendation.
You can find out more about our branded video services and products on our website. Get in touch if you’re keen to get up and running with an OTT service that heroes your brand and content.