Branding: How to configure your service & build user trust
Strong branding is essential for any business looking to build trust and loyalty amongst its users. Branding gives a company identity and helps create an emotional connection with customers that goes beyond just the product or service they offer. A good brand will make a user feel more confident in the product and assured that the company also stands behind what they’re offering.
Building a positive brand should be of particular focus for online streaming services that operate in a saturated market. Branding helps to differentiate services from one another, especially those with similar entertainment offerings. Differentiation can be achieved aesthetically through design elements such as logos, colour palettes, fonts, etc., with messaging about the brand, what it stands for, and overall tone of voice, helping to create the personality. Consistent messaging across all platforms is imperative though, as along with the design elements, you can create a unique story about your business that builds trust and a connection with your audience.
At Magine Pro, we understand how important branding is to your business, which is why our video streaming services can be customised to feature your logo, brand colours, editorial and content. Our partners can seamlessly configure branding within their service via the CMS Console.
How to configure branding within your Magine Pro-powered streaming service
Consistent brand identity promotes familiarity and ensures audiences recognise and remember a brand later on – making it easier to market additional or new products or services. For streaming service operators, becoming a trusted, go-to source of entertainment will make people more likely to recommend it to others. However, building trust is not a one-time event. Branding efforts should be ongoing and adapted as your business evolves. Keep users engaged and loyal by sticking to your set values, responding to user feedback, and sending regular and engaging communications and offers.
Get in touch for more guidance on branding, including how to customise your Magine Pro-powered streaming service. You can also check out our blog for additional insights into launching a successful OTT business. To lean more about our flexible OTT platform and how we enable our partners to create a video streaming service to monetise their live events, linear and VOD content seamlessly through subscription, advertising and/or transactional business models, head here. You can also book a meeting with a member of the Magine Pro team today and discuss our OTT platform and video streaming solutions in more detail.
WEBINAR | Ways to Build, Engage and Retain Online Audiences
Join Magine Pro CEO Matthew Wilkinson in the recent IBC hosted webinar, ‘Ways to build, engage and retain online audiences’.
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. In this IBC hosted webinar session, Magine Pro’s CEO Matthew Wilkinson and fellow speakers discuss the different approaches needed to attract and grow an audience successfully.
Meet the speakers and find out more about what’s discussed during the session:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores consumer behaviour around discoverability during the session.
- Ed Abis, Managing Director at Never.no. Ed talks about the tools and strategies employed by content producers, rights holders and sporting institutions to engage with their fans, audiences and viewers.
- Joe Foster, co-founder of Easel TV. Joe shares a pandemic case study in which his company’s SaaS OTT platform was deployed to enable one London theatre to host and sell live and recorded productions and was then expanded and extended as a shared service for multiple theatres to offer an ongoing programme to an aggregated audience of theatre lovers.
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Run time: 45 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
Find out more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
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