Panel Discussion: Building an OTT video service
It’s no secret that the way we consume video content has drastically changed over the years. The popularity of online streaming services has increased significantly across the world. However, building an OTT video service is no easy feat, which is why it’s essential for operators and those considering launching a service to catch up on the free panel discussion ‘Building an OTT Video Service – Custom Build or Managed Service’ that took place at IBC 2023 in Amsterdam this September.
During the panel discussion, Magine Pro’s CEO Matthew Wilkinson joined other industry experts to discuss the best approaches to launching an online video streaming service and tackling important questions such as, should you build a custom service, or opt for a managed service platform? Is it better to go with in-house development or outsource? The panelists offer valuable insights on each option and more. They also explore the relevance of a hybrid approach for incumbent players, and the role of the CDN.
WATCH THE PANEL HERE
Moderated by Ian Nock, Vice Chair of IET Media, and features the following industry experts:
- Matthew Wilkinson, CEO at Magine Pro
- Manish Sinha, VP, and Business Head of OTT Solutions & Services at TO THE NEW
- François Collobert, CDN Product Manager at Orange International Carriers
Want to learn more about how Magine Pro can help you build and launch a successful OTT business? Book a meeting with us and experience our OTT platform firsthand and gain valuable insights into how our robust and scalable streaming solutions can benefit you.
About Matthew Wilkinson, CEO at Magine Pro:
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS, and enterprise solutions, and previously held various leadership roles in strategy & delivery.
Email: matthew.wilkinson@magine.com
Linkedin: https://www.linkedin.com/in/matthewpwilkinson/
If you are keen to find out more about the panel session and/or our streaming solutions, get in touch with us today. We also have some useful insights and resources available on our blog and free to download white papers, ebooks and more.
PANEL: Key considerations when launching an OTT service
Catch up on the IBC panel discussion, ‘Key considerations when launching an OTT service’ with Magine Pro CEO Matthew Wilkinson.
During IBC 2023 in Amsterdam last month, our CEO Matthew Wilkinson joined a panel discussion focused on the opportunities still available to brands looking to launch streaming services that serve relevant content to clearly defined audiences. The session explored each of the speakers’ years of experience and industry research alongside:
• The opportunities and challenges partnerships bring to OTT entrants.
• What services and brands should look for in a partnership.
• What connected TV can offer to brands and the most common barriers to entry.
• How technology can help win and keep the audience’s attention.
Meet the panel speakers:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores how strategic partnerships can provide avenues for growth in OTT.
- Matthew Duhig, Co-Founder & Managing Director of FX Digital. Matt Duhig has a deep passion for Connected Technologies and has strong experience delivering global products across Connected TV for some of the worlds largest content producers.
- Gary Hamer, SVP Sales & Business Development at Smartlabs. Gary Hamer leads Smartlabs international expansion plans and has years of experience in the Pay TV technologies field.
MODERATOR: Hayley Bull, Director, 3vision. Hayley is Director of leading global content and TV consultancy 3Vision. She has an in-depth understanding of industry developments and trends and has helped global companies like Intel, Airbus, and Vodafone with building their content businesses.
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Watch the panel session: Key considerations when launching an OTT content service.
Run time: 50 minutes
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You can also download our latest white paper now, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, which features original research by Omdia, highlighting why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. The white paper also includes insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Learn more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
You can also subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products, and to find out which industry events we’ll be attending next.
WEBINAR | Ways to Build, Engage and Retain Online Audiences
Join Magine Pro CEO Matthew Wilkinson in the recent IBC hosted webinar, ‘Ways to build, engage and retain online audiences’.
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. In this IBC hosted webinar session, Magine Pro’s CEO Matthew Wilkinson and fellow speakers discuss the different approaches needed to attract and grow an audience successfully.
Meet the speakers and find out more about what’s discussed during the session:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores consumer behaviour around discoverability during the session.
- Ed Abis, Managing Director at Never.no. Ed talks about the tools and strategies employed by content producers, rights holders and sporting institutions to engage with their fans, audiences and viewers.
- Joe Foster, co-founder of Easel TV. Joe shares a pandemic case study in which his company’s SaaS OTT platform was deployed to enable one London theatre to host and sell live and recorded productions and was then expanded and extended as a shared service for multiple theatres to offer an ongoing programme to an aggregated audience of theatre lovers.
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Run time: 45 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
Find out more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.
IBC2019: OTT has arrived!
September welcomes one of the busiest calendar events for us here at Magine Pro and the entire OTT industry, IBC. The annual event has long been considered the leading go-to exhibition and conference for media, entertainment, and technology and as such, attracts industry professionals from all over the world.
This year marked our fourth year exhibiting in Content Everywhere hall 14 and was arguably one of the busiest we’ve seen. Without doubt, there were more buyers present than years previous, with a noticeable increase in production houses, smaller ISP’s and Telco’s all looking to go OTT for the first time. Not too surprising. In our post-IBC 2018 blog, we reflected on how the OTT takeover was looming, and how telcos could move into the OTT market by either vertical integration or through partnerships. Check out our reflections on last year’s event here.
This year, the impact of OTT services dominated most discussions at IBC2019. There were panel sessions dedicated to monetization models, niche content, and how streaming is driving a golden era of content creation. It certainly raised some interesting questions around how new market entrants could compete against big brands with much bigger budgets. A popular opinion being that new entrants would need to offer services tailored to niche interests and content. On the Magine Pro stand, we demoed a few of our partners who offer just that. If you missed it, check our experience page to learn more about niche services such as PassionFlix Docsville and True Royalty.
User engagement has been a nascent trend in the OTT space this year. Likely driven by SVOD user fatigue and competition, we’ve seen more content owners looking for innovative ways to monetize and engage their users. Many now want to focus on customer loyalty, engagement, and differentiation in the user experience around content. This also explains why recommendation tools (although not new) were a popular talking point at IBC2019.
We also noticed more interest and focus on analytics and business tools, as operators look to move on from just having OTT, to now successfully monetizing. There was also an uplift in SVOD and live event offerings, alongside traditional AVOD, and subscription and advertising led linear.
But, more important things you might have missed from Magine Pro were our live product demo’s on the stand, including demos of the Magine Pro Console. If you didn’t get a chance to stop by, you can find out more about our products here or download our white paper. Get in touch if you would like to learn more or try a demo.
With OTT being a hot topic at IBC2019, it’s no surprise that hall 14 will be expanding at next year’s event as organisers increase capacity for more vendors by adding hall 5. It seems the OTT takeover is no longer looming, it has arrived!
We’re heading to the SportsPro OTT Summit next month. If you’re attending and would like to meet with a member of the Magine Pro team get in touch!