Strategic partnerships & growth in OTT
Our latest white paper explores how strategic partnerships provide avenues for growth in OTT. The white paper features an industry report by Omdia, alongside insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Omdia’s recent report, which features as part of the white paper, highlights why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. But what does that mean for smaller niche players, or even new market entrants, who are only beginning to build a foundation within the market?
At Magine Pro, we believe partnerships of all kinds can benefit discoverability, acquisition and growth, including well-considered brand partnerships. For smaller niche players, brand partnerships that support their marketing efforts can considerably impact growth and even long-term market ambitions. Omdia also highlighted the benefits of brand partnerships within the report, stating, ‘Partnering with other industry-related brands and operators has the potential to elevate marketing efforts, increase audience reach and extend costs further.’
Collaborating with other brands can be essential to most marketing strategies, and partnerships should be entered into based on relevance to a streaming service, content and most importantly, potential audience. In our white paper, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, we share what we believe to be key considerations when choosing a brand partner, including:
LIKE-MINDED BRANDS
Collaborate with industry-relevant companies, particularly those with comparable brand values and established audiences.
LIKE-MINDED BRANDS
AUDIENCE AWARENESS
A partnership should expand your audience reach. To benefit from the collaboration, you may share similar target audiences but preferably different markets.
AUDIENCE AWARENESS
ALIGN GOALS
Do your goals align? Be clear on what you’re hoping to achieve from the partnership to create and execute a successful campaign.
ALIGN GOALS
CREATIVE CROSS-PROMOTION
Consider whether there are opportunities to run cross-promotional campaigns that involve expanding marketing efforts, reach, creativity and costs.
CREATIVE CROSS-PROMOTION
ADD VALUE
Keep your existing audience in mind. Will this partnership add value for your customers? And be clear in your customer communications about how the partnership benefits them.
Download the white paper now to learn more about strategic partnerships in OTT. You can also watch the accompanying webinar, Why partnerships are key to delivering online video growth, on-demand. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation. The webinar speakers also explore the benefits and experiences of brand partnerships for streaming services.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.
WHITE PAPER | Partnerships advancing OTT audience capture
Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime value.
Download the white paper now and discover:
- Original Omdia research explores how aggregation can drive growth for smaller players, focusing on three core types of partnerships, including Telco bundling and virtual Pay-TV operators as aggregators.
- Discover the advantages of strategic brand partnerships for OTT and how to choose the right partner.
- Magine Pro partners share their own experiences and insights into how partnerships have improved their service discoverability, acquisition and growth.
AND MUCH MORE…
Download the white paper: Advancing OTT audience capture: How strategic partnerships provide avenues for growth here.
You can also watch our recent webinar on-demand now. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation as well as the benefits and experiences of brand partnerships for streaming services.
To find out more about Magine Pro’s OTT partners, including Paus, head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.
How To Drive Awareness & Video Service Discoverability: Part One
In 2020, online video overtook pay-TV subscriptions on a global level for the first time, according to Omdia’s recent report, which suggests that the competition for a share of the viewer’s time and wallet is at an all-time high. For new market entrants to be successful, they need to cut through the noise and increase discoverability.
Promotional offers are an effective way for streaming services to heighten brand awareness and increase subscriber numbers. Offering exclusive trial offers can help persuade a potential customer to sign up or subscribe long-term for a discounted rate. They’re also a great way to re-engage dormant users, boost marketing campaigns and promote new content within your service. As highlighted in Omdia’s report, users are experimenting increasingly with new streaming services and, aside from content, are primarily encouraged by aggressive promotional activity, price cuts and offers.
There are various types of promotional offers to consider that can increase awareness and conversion:
- Joint promotions with a partner, benefitting from shared costs and reach expansion.
- Classic percentage discounts on subscription sign-ups OR for select content (TVOD).
- Exclusive sign up offers that are short-term for specific marketing campaigns.
At Magine Pro, we enable our partners to easily set up and manage campaigns and promotional offers via the CMS Console. Prices can be changed by a predefined amount or by a certain percentage, and the duration of the offer/code can also be set.
In part two, we will share more insights from our latest white paper and talk specifically about proactive subscriber care that can turn subscribers from seasonal sign-ups to long-term loyalists.
Download our white paper now, OTT Discovery: How to stand out amongst the crowd, to find out more about the benefits of promotional offers and partnerships, including partner case studies that highlight their in-market experiences. You’ll also discover what new streaming services can do to boost brand awareness, drive discoverability and increase conversion rates through marketing efforts and service features.
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Want more advice and support on driving awareness & discoverability? Get in touch with the Magine Pro team and find out how we can help. You can also learn more about our branded OTT solutions and services here.
WHITE PAPER | OTT Discovery: How to stand out amongst the crowd
In 2020, online video overtook pay-TV subscriptions globally for the first time, which means the competition for a share of the viewer’s time and wallet is at an all-time high. We explore what new streaming services can do to cut through the noise and stand out from the competition in our latest white paper, OTT Discovery: How to stand out amongst the crowd.
The white paper includes:
- Original research by Omdia exploring how today’s consumers discover content and new online streaming services and, in particular, what these services can do to influence how consumers behave.
- Overview of marketing foundations for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
- Essential streaming service features that enhance the end-user experience, promote content discovery and increase subscriber engagement and retention rates.
- Specialist Magine Pro partners, including FlixOlé and paus, share their marketing experience and insights on discoverability and subscriber growth.
- Expert opinion on the future of OTT and what it means for content and discoverability.
AND MUCH MORE…
Download the white paper: OTT Discovery: How to stand out amongst the crowd here.
You can also watch our recent webinar, OTT Discovery: Expert insights on how to stand out amongst the crowd on-demand now. Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion around Omdia’s research on consumer behaviours relating to online streaming services and content discoverability.
To find out more about Magine Pro’s thematic OTT partners, including FlixOlé and paus head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.
WEBINAR | OTT Discovery: Expert insights on how to stand out amongst the crowd
In 2021, online video is firmly at the centre stage of a global audio-visual industry that was once dominated by pay-TV and physical home video. The rapid propagation of online video services means it’s a more competitive market for up-and-coming OTT services than ever before.
Watch our latest webinar, where we explore how today’s audiences discover new online video services and content and what OTT providers can do to stand out amongst the crowd.
Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion on consumer behaviours around online streaming services and content discoverability, based on original research by Omdia on behalf of Magine Pro.
The session features:
- A first look at Omdia’s research into consumer behaviour and discoverability.
- How consumer behaviour is evolving; the key trends and differences between European countries and the US.
- How today’s audiences are discovering new online video services and content, and what OTT operators can do to influence how customers behave.
- Expert OTT operators share their experiences of improving service and content discoverability and discuss the opportunities and challenges for new operators.
Webinar speakers include:
Matthew Wilkinson is CEO of Magine Pro, which enables partners operating globally to build thriving OTT businesses with live TV and Video-On-Demand platforms. Matthew is responsible for the sales, innovation, delivery, and development of the Magine Pro product globally.
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS and enterprise solutions, and previously held various leadership roles in strategy & delivery.
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Rishi is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the Independent film space, supporting independent filmmakers at paus.tv.
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As part of Omdia’s media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.
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Stuart is Editor of Digital TV Europe and digitaltveurope.com, the leading source for news and analysis on the digital video business internationally.
With 20 years’ experience as a leading journalist covering pay TV and digital media, Stuart is an authority on topics ranging from the growth of OTT TV, multiscreen and multi-play offerings to the IP-based convergence of video and data services.
Stuart is a familiar face on the industry conference circuit as a moderator.
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Watch the webinar: OTT Discovery: Expert insights on how to stand out amongst the crowd
Run time: 69 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as, an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
To find out more about Magine Pro’s partners, including FlixOlé and paus head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.