WEBINAR | OTT Discovery: Expert insights on how to stand out amongst the crowd
In 2021, online video is firmly at the centre stage of a global audio-visual industry that was once dominated by pay-TV and physical home video. The rapid propagation of online video services means it’s a more competitive market for up-and-coming OTT services than ever before.
Watch our latest webinar, where we explore how today’s audiences discover new online video services and content and what OTT providers can do to stand out amongst the crowd.
Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion on consumer behaviours around online streaming services and content discoverability, based on original research by Omdia on behalf of Magine Pro.
The session features:
- A first look at Omdia’s research into consumer behaviour and discoverability.
- How consumer behaviour is evolving; the key trends and differences between European countries and the US.
- How today’s audiences are discovering new online video services and content, and what OTT operators can do to influence how customers behave.
- Expert OTT operators share their experiences of improving service and content discoverability and discuss the opportunities and challenges for new operators.
Webinar speakers include:
Matthew Wilkinson is CEO of Magine Pro, which enables partners operating globally to build thriving OTT businesses with live TV and Video-On-Demand platforms. Matthew is responsible for the sales, innovation, delivery, and development of the Magine Pro product globally.
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS and enterprise solutions, and previously held various leadership roles in strategy & delivery.
___________________________________________________________________________________
Rishi is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the Independent film space, supporting independent filmmakers at paus.tv.
___________________________________________________________________________________
As part of Omdia’s media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.
___________________________________________________________________________________
Stuart is Editor of Digital TV Europe and digitaltveurope.com, the leading source for news and analysis on the digital video business internationally.
With 20 years’ experience as a leading journalist covering pay TV and digital media, Stuart is an authority on topics ranging from the growth of OTT TV, multiscreen and multi-play offerings to the IP-based convergence of video and data services.
Stuart is a familiar face on the industry conference circuit as a moderator.
___________________________________________________________________________________
Watch the webinar: OTT Discovery: Expert insights on how to stand out amongst the crowd
Run time: 69 minutes
_____________________________________________________________________________________
You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as, an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
To find out more about Magine Pro’s partners, including FlixOlé and paus head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.
Luke Boyle talks about the future with DTVE.
Our CCO, Luke Boyle sits down with Stuart Thomson, editor at Digital TV Europe, to discuss the market opportunity for sports streaming, Magine Pro’s offering and ability to serve second tier sports federations in particular through its technology, speed of service and direct to consumer background.
Luke Boyle joined Magine Pro as CCO in August this year. Ex-Neulion SVP, Boyle, brings with him broad experience from the OTT and sports media sectors, and will be responsible for all commercial activities for Magine Pro’s OTT solutions and managed services. Prior to joining Magine, Boyle led successful business development activities across EMEA and APAC at Neulion, now Endeavor Streaming, and has held senior positions in many sports, media and tech companies over his 25 year career.
“I couldn’t be more delighted to join at this exciting stage in Magine’s development. With the team, technology and operational capabilities at our disposal I am confident that we will achieve great success with our partners, both current and future.” says Boyle.
Boyle’s experience and deep market expertise fit perfectly into Magine’s new b2b strategy. “His experience of OTT and the sports market, combined with great executive skills, bring a great deal of value to our partners” says Magine’s newly appointed CEO Matthew Wilkinson who will take over the position from previous incumbent, Ambuj Goyal. Wilkinson has a background in Ericsson where he held different management positions in Europe and Australia.
Watch the interview below and get in touch today to book your own meeting with Luke or the rest of the team at Magine Pro.
The adoption of cloud technology to deliver mainstream TV services
Digital TV Europe recently launched their 2017 Multiscreen & OTT series, which looks at four distinct developments: the emergence of new mobile-centric services for millennials and Generation Z; the prospects for cloud-based targeted advertising; the launch of Amazon Channels in Europe and its likely impact on the pay TV business; and the adoption of cloud technology to deliver mainstream TV services.
Rahul Puri, general manager of Magine Digital Media and CTO at Magine shares his views in part 4 of the series, Cloud TV, about the key requirements of getting an OTT TV service up and running. Rahul says “A fully functioning OTT TV service should actively engage customers with high-quality content, strong user experiences and attractive pricing models – i.e. subscription, PPV etc. Services also need to meet the expectations and demands of today’s user and provide high-quality video streams that can be watched anytime, anywhere.” He adds, “Magine’s media platform is built to accommodate all of these requirements in an integrated way, in addition to offering deep analytics that can inform decisions relating to the content acquisition, user engagement and monetisation.” Within the interview, Rahul also talks in more detail about the advantages of outsourcing platform requirements to a third-party online video platform provider like Magine and shares some of the key lessons we have learnt through owning and operating our direct-to-consumer businesses.
Download the series for free today from DTVE’s website to read Rahul’s interview in full. You can also contact us directly if you would like to discuss Magine’s global end-to-end solutions, or, arrange a meeting at IBC this September and meet the team at our stand.